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Generation A at Fordham

Summer 2010
DOI: 10.1007/s12129-010-9166-y

Amanda Fiscina is a 2010 graduate of Fordham University, former editor-in-chief of Fordham’s weekly newspaper, The Ram, and a founding member of The Liberty Forum of Fordham University, the university’s only conservative publication; fiscina@fordham.edu.


Generational branding has become an American pastime. Gertrude Stein branded World War I’s young adults “the Lost Generation” for their characteristic disillusionment. Their World War II counterparts were named “the Greatest Generation” by television journalist Tom Brokaw for their high-caliber courage. Next came the “baby boomers,” the largest generation in national history, whose political, economic, and lifestyle choices transformed America. Then “Generation X” arrived—the first group of young people to grow up surrounded by multiple media forms. The technologically savvy, dot-com-ing “millenials” followed and established a new, distinct kind of consumerism. This brings us to the youth of today. Meet “Generation A,” the current

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